Blog #2: Advertisement

by Asami

When I was doing task on unit 1(About advertisement), my memory of Hong Kong’s advertisement flashed across my mind. There is a big difference between Hong Kong and Japanese…and it was interesting! So I would like to write about difference, and introducing Hong Kong’s interesting and colorful commercials.

(1)  Global or local

When you got on the train, you can see many kinds of advertisement on the train’s wall or station’s signboard – and sometimes there is an announcement of university’s information. For example, Gakushuin is advertised at mejiro-station. (See below).

 

But in Hong Kong, there is an advertisement of…”Cambridge”, “Ottawa”, or “Tokyo-temple university”! The advertisement contains details (i.e. exam date, guidelines for applicants…) Of cause there is a notice of Hong Kong’s university, but many famous university in the world, are posting on Hong Kong train’s wall.

 (If you want to see an advertisement of Cambridge university, check it!)

Why this difference occurred? I know the reason. When both advertisers think about the customers, Japanese advertiser thought that there is no customer to see “global” advertisement. “Local” commercial is more profitable than it. However, many people, whose came from different nations, are living Hong Kong. So targets of Hong Kong’s advertisement are international people.

(2)  Details

Firstly, please check this commercial slogan which is exist in Hong Kong.

没有共产堂才有新中国

This slogan says: “New-China will be born when the Communist Party is ruined.” I think Japanese reader will be surprise about this catch phrase because it is too violent word in public. (Maybe it will be regulated by law). But this kinds of advertisement is usual in Hong Kong. This culture is come from China, like they say things distinctly.

(3)  Language or stylish

 

There are many different languages on Hong Kong’s commercial. Also Japanese commercial has English, but it is not for understanding means of advertisement by English. It is used for making advertisement as stylish. Nevermore, Hong Kong advertisement is made for understanding by independent (mother) language. In my opinion, Japanese commercial is more stylish than Hong Kong so it catches my eye. However if I’m not Japanese, then I want to understand what the advertisement say is.

In my conclusion, both advertisements have lots of pros and cons, and this time I will not say which one is better or not. Both advertisement characteristics attract both countries’ customers.

Do you want to check the global advertisement in Japan?

Blog#1: My favorite drink

Is this Sumire?
My favorite drink is "Afternoon tea."I think it's new one, but do you know chocolate and miktea flavor one. It's pretty nice. I like the picture on the package. It's cute!

 

                                        
                        

Blog #1: My favorite tart shop

Hello! I'm Nozomi.

     Today, I'd like to introduce my favorite restaurant, La Maison. It serves dishes such as pasta, but I recommend fruit tarts. There are many kinds of tarts at the restaurant, and each of them tastes good. I have ate fruit tarts at other restaurants, but I think the fruit tarts of La Maison are the most delicious. My favorite fruit tart is strawberry tart. It has much whipped cream which is not too sweet. Therefore, the whipped cream matches sweet and sour strawberries very much. A piece of the tart costs 610 yen. In addition, a piece of other tart costs at least 570 yen. Of course, you can buy one whole. In that case, most tart costs about from 3,000 yen to 6,000 yen.
     The tart which La Maison serves only in May is a cream tart with muskmelons and strawberries. You can look at the picture if you click here.

     La Maison is located on LUMINE 2 in Shinjuku, LUMINE in Ikebukuro, PARCO Part 3 in Shibuya and so on. If you click here, you can confirm where the shops are.

Blog #1: My favorite band

Hello everyone, this is Saori!

Do you like to listen to music? I'm sure everyone love music! I listen to music when I am walking, before sleeping and so on. Today I would like to introduce my favorite rock band.

AJISAI is a Japanese rock band and formed in 2002. They release the CDs an independent company, so I think you don't know AJISAI's song. They compose their music by themselves and most of their songs are love songs!

The first time I heard AJISAI's song was in America. I so missed Japanese TV programs that every day I watched NHK. (There was only a Japanese TV program in America at that time!) I was crazy about watching one of the NHK's program called "Nessho on air battle(熱唱オンエアバトル)" ,English meaning is the battle of singing. The content of the program is to perform people's own music and the audience judges them. AJISAI was the one of the participants of the program and I was moved their fine, beautiful lyrics.

Here is my favorite song of music video on You Tube!

The title of this song is “sakura namiki(桜並木)”, English meaning is “row of cherry trees”I love this song because we can see how the seasons so go fast..! In Japan, we say spring is the season to say good bye and say hallo to new friend. This song tells us that we must cherish our family and lover because the time we have won’t return any more.

I really recommend this band! If you felt interest in AJISAI, please listen!