Blog #6: Suntory

by Asami

      Pepsi cola, C.C. Lemon, Orangina, Lipton… and so on, there are many kinds of drink those are made by Suntory. Also they produce lots of famous alcohol drink such as malts beer, Yamazaki malt whiskeys, or Japanese spirit. However at the time of founding, Suntory was not famous in the alcohol industry, and the market dominated by other Japanese bland. There is a mini-challenge story which makes a success in the business!

1.    Products

      Their main products are soft drink!

                 

Also they have some bland of alcohol drink, such as Yamazaki whiskey 10 years, or single malt whiskey. Tastes very good!

2.    Mini-History(Story) of Suntory

      Suntory’s alcohol industry started later than Kirin, Sapporo, or Asahi beer industry and in that time, those three companies are shared Japanese alcohol market. And further, customer didn’t recognize “Suntory”. Thus, Suntory planned to exit from the alcohol industry. However, Suntory worker didn’t want to give up the challenge. 

Then the worker asked the CEO for re-trying to selling an alcohol again! And CEO said, “You won’t know that until you try.” And the whole staff decided to challenge. Before this things happened, CEO always said to staff, “You can’t know how to work if you didn’t do anything”. Workers worked so hardly, and finally Suntory got the place in the market! Now “You won’t know the until you try” is kind of company’s motto.

3.    Why I like it

      Of cause I love their products’ taste! And I get comfortable with this bland taste and safety. Also, the company’s motto stick out in my mind, and it makes me that I want to try something!

Recently Suntory are selling “Orangina” where is from France!

You can see the advertisement here!

It tastes very good:D

By the way, Have a great summer vacation!